In the retail excursion through the city, one aspect repeatedly interested me: displays of look books and runway shows. From Bottega Veneta to local stores, such as Downtown, displays of the collection are easily found away from the racks. It reminds the consumer that the store isn’t just about making a profit; the fashion is artwork. Whether it be in runway shows displayed on thin televisions in Bottega Veneta, expensively bound books given out by Prada or a well displayed portfolio of Downtown’s collections and notoriety; all makes the shopping experience more exquisite.
(picture taken in Downtown’s San Francisco store)